Swinkels Family Brewers attends TFWA in Cannes

Dutch brewer enters TFWA stage with new corporate identity to further accelerate its portfolio in global travel retail

Lieshout, the Netherlands – Following the inaugural appearance last year, Swinkels Family Brewers will return to the TFWA World Exhibition & Conference 2018 in Cannes. The Dutch brewer offers the discerning consumer a range of distinctive craft beers in global travel retail – including Bavaria Premium, Cornet, Palm, La Trappe, Rodenbach, Swinckels’ and Bavaria 0.0 alcohol-free beer – and has the ambition to accelerate its portfolio of premium craft beers in global travel retail. Earlier this year, in June 2018, the brewer launched a new company name and identity, changing its name from Bavaria N.V. to Swinkels Family Brewers, as the next steps in the strategy to emphasize the breadth of the brand portfolio and to further strengthen the local and international market position.

Focus on travel sector
Swinkels Family Brewers has grown its presence in the travel sector over the last decades, and already has partnerships with several companies. A Bavaria Bar has recently been launched at Eindhoven Airport in the Netherlands and Brussels Airport in Belgium. Air India and Ethiopian Airlines have exclusively listed Bavaria Premium and Habesha on board of their airplanes and Holland America Line will offer La Trappe on board of their cruise ships. And alcohol-free Bavaria 0.0 is available at the United Nations.

Exclusive gift packs
Recent successful innovations for travel retail include exclusive gift packs that are tailored for the Duty-Free segment. Tapping into the global trend of sharing, Swinkels Family Brewers now offers a range of 75cl bottles for Rodenbach, Cornet and Palm. From mid-September until the end of December there will be a pop-up tasting bar at Brussels Airport where the ‘Best of Belgium’ assortment will be offered, in cooperation with 2 Michelin star chef Viki Geunes who will pair the broad portfolio with several exquisite bites.

Six breweries and dozens of brands
The family brewer is looking to expand this business further in 2019 and have strategic projects in execution with the largest travel retail players in the market. Swinkels Family Brewers has drastically broadened its portfolio of beers, now owning six breweries and dozens of brands. Among others, it acquired the Belgian breweries Palm and Rodenbach and struck up a partnership with Spain’s oldest beer brand Moritz. The brewer is now able to offer a distinctive range of pilsners, alcohol free beers and craft beers, offering consumers a beer for any moment.

Family brewer
Swinkels Family Brewers is one of the last truly global independent family owned premium brewers left in the world. Founded in the small Dutch village of Lieshout in 1719, and owned to this day by the Swinkels family, the company has been perfecting the art of crafting great beer for nearly 300 years. Today it is Holland’s second largest brewing company.

TFWA Cannes
Swinkels Family Brewers’ Chief Commercial Officer Peer Swinkels and Jeroen Beijer, Global Director Duty Free, will be present at the TFWA duty free trade show from 30th September to 5th October.

To arrange an appointment at the TFWA or for more information, please contact Mr. Jeroen Beijer, Global Director Duty Free at dutyfree@swinkelsfamilybrewers.com or visit Swinkels Family Brewers on the schooner Trinakria during TFWA World Exhibition in Cannes.