Involvement in
the local community

We see the world as our family, so we like to take care of the communities surrounding our breweries and malting plants. Local engagement is in our DNA. For each location, we define projects that contribute to the interests and needs of local stakeholders. We prefer to be involved for longer periods in structural projects that help local communities. All of this keeps us closely connected to the world around us.


Our local initiatives

From surplus beer stocks to hand sanitizer for healthcare institutions

The beer stocks we collected from our entrepreneurs, originally intended for delivery to the hospitality sector, have been sustainably repurposed. The alcohol from this beer has been utilized to produce disinfecting hand sanitizer in compliance with the guidelines of the World Health Organization. We are now distributing this hand sanitizer free of charge to healthcare institutions that need it the most.

Glass for glass

Bavaria, one of the beer brands of Swinkels Family Brewers, launched a special fundraising campaign to support entrepreneurs affected by the riots that took place in Eindhoven in 2021. The family brewery calls on everyone to return their empty beer crates with deposits to the Philips Stadion in Eindhoven for the 'Glass for Glass' campaign. The proceeds from this initiative were doubled by the brewery and will entirely benefit the entrepreneurs whose windows were shattered during the riots.