Seeing the world as our family
What we believe
What we believe
Royal Swinkels is a global family business of maltsters and brewers serving the retail and hospitality industry. We have steered a bold and independent course for over 300 years. We believe in continuous innovation to deliver premium beer and drinks. Our commitment to a long-term outlook inspires us in everything we do: our goal is to pass on an even more flourishing business to future generations.
At Royal Swinkels we encourage a culture in which we value people for who they are, and where proactivity is combined with operational excellence.
As a family business, we think in generations rather than years. We want to pass on an even more flourishing company to future generations. Circularity is the cornerstone of our sustainability strategy. We are also committed to continuously reducing our carbon footprint, encouraging responsible alcohol consumption and engaging with communities near our locations.
Holland Malt begins the realization of the world's first emission-free malting house today in Eemshaven, Groningen province. Through a new, innovative heating system, it no longer relies on fossil fuels, biomass, or other energy sources causing harmful emissions for the malting process. This marks a significant step in its energy transition, with the system set to be fully operational by 2024.
Swinkels Family Brewers, following a successful initial test on its own barley fields, is launching a pilot project using seaweed extract as a biological growth stimulant for its brewing barley. Across three locations, a total of six hectares of brewing barley will be treated with the biostimulant, aiming to increase barley yield, reduce water usage, and enhance soil carbon absorption and sequestration. The pilot is conducted in collaboration with Holland Malt malting company, The Seaweed Company, and two farmers associated with the Boer Bier Water initiative.
As a family business, we don't think in years, but in generations. We understand better than anyone how important it is to pass on a more beautiful company and contribute to a greener world. That's why we focus on circular entrepreneurship: ensuring that we use as few raw materials as possible and that what we use retains as much value as possible.
The beer stocks we collected from our entrepreneurs, originally intended for delivery to the hospitality sector, have been sustainably repurposed. The alcohol from this beer has been utilized to produce disinfecting hand sanitizer in compliance with the guidelines of the World Health Organization. We are now distributing this hand sanitizer free of charge to healthcare institutions that need it the most.
Bavaria, one of the beer brands of Swinkels Family Brewers, launched a special fundraising campaign to support entrepreneurs affected by the riots that took place in Eindhoven in 2021. The family brewery calls on everyone to return their empty beer crates with deposits to the Philips Stadion in Eindhoven for the 'Glass for Glass' campaign. The proceeds from this initiative were doubled by the brewery and will entirely benefit the entrepreneurs whose windows were shattered during the riots.
Lieshout, february 7 2024 – As of today, Royal Swinkels Family Brewers will simply be known as Royal Swinkels. Royal Swinkels represents an independent family of maltsters and brewers committed to working together for success and conducting business in a smarter and more sustainable manner. These developments mean that the existing name no longer covers all company activities. The name change, along with an update of the corporate identity, is a logical step to further strengthen the national and international position.
Many international beer brands from all kinds of large and small breweries from Europe and America are for sale in Russia, often through licensed production with one of the four big international players in Russia. As is well known, we - as a brewery - also have a licensing contract with a local partner that has breweries in Russia and Ukraine. We do not have our own local brewery and no employees in Russia.
Swinkels Family Brewers wins the title 'Sustainable Brewery of the Year' at the Icons of Beer 2023. In the competition hosted by the World Beer Awards, an international organization that annually recognizes the best beers, breweries are praised for making a significant impact on the beer industry. The jury evaluates breweries based on their innovation and commitment to sustainability.