Better Beverage Leaders and Royal Swinkels Family Brewers Partner on Select Beer Brands for the US
05-08-2022Frederick Maryland (August 3rd, 2022) BBL, Inc. of Frederick, MD, announces that a selection of Swinkels Family Brewers beer brands will be added to their portfolio starting September 2022. The Dutch family brewer oversees a range of beer brands that vary in style, origin, and consumer appeal. The common thread across this portfolio is world-class quality. The United States import rights for Rodenbach, La Trappe, and Habesha will now be under BBL, Inc’s direction.
08-01-2022
BBL, Inc. Will Import Rodenbach, La Trappe, and Habesha brands from Swinkels Family Brewers into the United States.
Frederick Maryland (August 3rd, 2022) BBL, Inc. of Frederick, MD, announces that a selection of Swinkels Family Brewers beer brands will be added to their portfolio starting September 2022. The Dutch family brewer oversees a range of beer brands that vary in style, origin, and consumer appeal. The common thread across this portfolio is world-class quality. The United States import rights for Rodenbach, La Trappe, and Habesha will now be under BBL, Inc’s direction.
‘I’m very excited to announce our new partnership with Swinkels Family Brewers said BBL, Inc. CEO Laura Day. ‘The BBL team may be the most excited of-all about the news. Adding this unique selection of brands to our portfolio brings products that American consumers are excited for and are value added to our existing book.’ She continued, ‘We’re thankful for the national network of distribution partners the Swinkels have built. We’re also very grateful for the groundwork and professionalism of our import colleagues at Artisanal Imports through this transition.’ She added, ‘We are currently going through the diligence of reaching out to the established distribution network and working on a successful transition for growth in the coming years.’
‘This new relationship quickly unfolded into a natural fit for us’ David van Wees, North American President of Swinkels Family Brewers said. ‘BBL’s close relationship with Brouwerij L. Huyghe aligns with our independent family-owned business philosophy.’ van Wees continued, ‘Streamlining our international logistics with BBL’s existing portfolio, the benefit of the BeNeLux economic union, and BBL’s clear commitment to brand building gives us confidence for growth under this new partnership. Our importer relationships are built for the long-term, and BBL is giving us confidence in what’s to come.