Bavaria Malt relaunches as Bavaria Smalt in Middle East & Africa

In the Middle East & Africa, we are relaunching Bavaria Malt as Bavaria Smalt - a truly refreshing malt carbonated soft drink, brimming with goodness! Crafted with natural ingredients, it offers a delicious and honest alternative to sugar-based carbonated soft drinks. 

To achieve this, we introduce not only a new name, “Smalt,” but also a completely new look and feel. We have created an aspirational design that steps into the world of carbonated soft drinks. In addition to a new design, we have developed some innovative structural packaging formats for Bavaria Smalt as well, such as the 33cl sleek can and our newly shaped premium green glass bottle.

Moreover, with Pineapple & Orange, we have added two new fruit flavors to our current assortment.

Last but not least, we are incredibly proud to announce our new brand ambassador, Eliud Kipchoge- the only man on the planet that has ever run a marathon in under two hours. A truly inspirational legend in Africa & beyond. With him, we aim to tell our story in a more inspirational, personal, & compelling way. Additionally, with every can of Bavaria Smalt sold in Kenya, we support the Eliud Kipchogé Foundation, doing good for Kenya and fostering community growth. 

A story that is all about Goodness, just like our brand. We believe that all of nature’s goodness leads to goodness in life. "Sgood!"

Read more on https://www.bavariasmalt.com/.