Bavaria and PSV launch 'glass for glass' fundraising campaign for affected entrepreneurs."

27-01-2021

Bavaria, one of the beer brands of Swinkels Family Brewers, initiates a special fundraising campaign on Thursday to support entrepreneurs affected by the riots that took place in Eindhoven last week. The family brewery encourages everyone to return their empty beer crates with deposits to the Philips Stadion in Eindhoven for the 'Glass for Glass' campaign. The proceeds from this initiative will be doubled by the brewery and will entirely benefit the entrepreneurs whose windows were shattered during the riots.

Drive-thru bottle return at PSV

In collaboration with PSV, a true drive-thru bottle return is set up at the Philips Stadion. Following the example of COVID-19 testing sites, people can drop off their empty crates or beer bottles here, entirely 'COVID-proof.' As a token of appreciation, participants will receive a Bavaria 0.0% six-pack.


Romke Swinkels, Managing Director Netherlands at Swinkels Family Brewers, says, "Not only for hospitality entrepreneurs but also for retailers, the COVID-19 measures and lockdown are particularly tough. With the destruction to their properties, they are now doubly affected. It's wonderful to see that people want to help, and spontaneous cleanup actions and 'aid funds' are being established. This feeling also prevails with us as a Brabant-based brewer and Brainport partner, hence this 'Glass for Glass' fundraising campaign."


Toon Gerbrands, General Manager of PSV, adds, "We too have looked at the images from our city in horror over the past few days. As a football club, PSV also has a socio-economic function, and we feel it is our responsibility to do something. That's why we're happy to assist Bavaria with this initiative, so we can help the hospitality owners and retailers repair the damage. Together with Bavaria, we stand up for our city."


Call for 'Glass for Glass' campaign

Do you have empty beer bottles or crates lying around? Bavaria accepts all brands (crates and beer bottles) with deposits. So, it doesn't have to be exclusively Bavaria brand. Join the 'Glass for Glass' campaign and come to the Philips Stadion in Eindhoven on Thursday, January 28, from 11:00 AM to 5:00 PM.