Seeing the world as our family
What we believe
We are
Royal Swinkels
Royal Swinkels is a global family business of brewers and maltsters serving the retail and hospitality industry. We have steered a bold and independent course for over 300 years. We believe in continuous innovation to deliver premium beer and drinks. Our commitment to a long-term outlook inspires us in everything we do: we strive to pass on a smarter, healthier and more sustainable business to future generations.
300 different drinks 130 Countries
Discover our
extensive portfolio
Bavaria
Family brewed
Rodenbach
The sour brew for the happy few
8.6
Intense by nature
La Trappe
Taste the silence
CORNET
The taste of oaked
Swinckels'
Brewed with intuition and experience
Uiltje
Your moment of escape in a crazy, stressful world
Parranda
United by beer
Habesha
The authentic, golden beer. Brewed for and with thousands of proud Ethiopians
De Molen
Magically merging seemingly incompatible worlds
Bavaria Smalt
Sgood
B52 Energy Drink
Loaded with energy
Join the family!
At Royal Swinkels, we build a culture where we encourage people, help them grow and make them feel valued.
Company culture
We are an entrepreneurial family business with an informal, no-nonsense culture and a clear family ambition. You can see and feel this in everything we do. We believe in openness, short communication lines and treating people equally.
Your career development
A warm welcome and a soft landing await you when you start working for Royal Swinkels. During your time with us, we will help you flourish in each role you fulfil. Not just today, but also with an eye on the future.
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Sustainability
As a family business, we think in generations rather than years. Together we are committed to contribute to a more sustainable world and strive to pass on a smarter, healthier and more sustainable business to future generations. Circularity is the cornerstone of our sustainability strategy. We are also committed to continuously reducing our carbon footprint, encouraging responsible alcohol consumption and engaging with communities near our locations.
ESG at Royal Swinkels in 2024
We proudly reflect on our ESG initiatives in 2024. Sustainability and consideration for the world around us are key to the way we do business. We are transitioning towards a circular business model to drive positive change. Over the past year, we have made significant progress, achieving a Swinkels Circularity Index of 64%, an increase of 3 percentage points compared to 2023. Discover more about our accomplishments and other sustainability initiatives in our new online annual report.
Infographic Circularity initiatives
As a family business, we don't think in years, but in generations. We understand better than anyone how important it is to pass on a more beautiful company and contribute to a greener world. That's why we focus on circular entrepreneurship: ensuring that we use as few raw materials as possible and that what we use retains as much value as possible.
Holland Malt opens world's first emission-free malthouse
Holland Malt, one of Royal Swinkels' operating companies, officially opened the world's first emission-free malthouse on March 14, 2024. With this step, the Eemshaven-based malthouse goes completely off gas. CEO Jos Jennissen and Groningen's Deputy for Climate, Energy, Water & Mobility, Johan Hamster, personally turned the handle, making the emission-free malthouse a reality. By completely turning off the gas tap, Holland Malt changes its gas consumption of 18 million m³ and about 33,000 tons CO₂ emissions to absolutely zero.
From surplus beer stocks to hand sanitizer for healthcare institutions
The beer stocks we collected from our entrepreneurs, originally intended for delivery to the hospitality sector, have been sustainably repurposed. The alcohol from this beer has been utilized to produce disinfecting hand sanitizer in compliance with the guidelines of the World Health Organization. We are now distributing this hand sanitizer free of charge to healthcare institutions that need it the most.
Glass for glass
Bavaria, one of the beer brands of Swinkels Family Brewers, launched a special fundraising campaign to support entrepreneurs affected by the riots that took place in Eindhoven in 2021. The family brewery calls on everyone to return their empty beer crates with deposits to the Philips Stadion in Eindhoven for the 'Glass for Glass' campaign. The proceeds from this initiative were doubled by the brewery and will entirely benefit the entrepreneurs whose windows were shattered during the riots.
Bavaria christens new brewing installation for new 0.0% that tastes
More than 40 years of 0.0% brewing experience culminate, after an intensive 5-year journey, in the new 0.0% brewing installation. · The new Bavaria 0.0% tastes like pilsner as the innovative brewing installation extracts alcohol from the beer at a very low temperature. · The new 0.0% brewing installation opens doors to even more alcohol-free and low-alcohol beer varieties through a novel brewing method.
Latest news
Royal Swinkels achieves sustainable growth and robust profit in challenging market
Lieshout - Royal Swinkels records over 1.1 billion euros in sales (1,113.5 million euros) in 2024, with EBITDA at 127.2 million euros, despite challenging conditions. This is the takeaway from its annual figures published today. Royal Swinkels continued to invest in sustainable growth in 2024, resulting in a higher circularity score of 64%, up 3 percentage points from 2023. The family business made important progress in reducing its carbon footprint, circular production and sustainable procurement.
La Trappe launches Blond Special Edition 2025
Berkel-Enschot – La Trappe proudly presents the La Trappe Blond Special Edition 2025, a tribute to the classic La Trappe Blond. With an alcohol content of 7%, this Blond Special Edition offers a refined bitterness and a rich, layered character. The carefully selected blend of four grains – barley, wheat, oats, and rye – also delivers a full, complex taste experience. In short: this special edition is an excellent choice for lovers of characterful blond beers.
Data & Hop: Uiltje Brewery and Data Science Lab return with data-driven beer!
Haarlem/Amsterdam - Four years after brewing the Netherlands' first data-driven beer, Brewery Uiltje and Data Science Lab are joining forces once again. This time, with an innovative twist: two hyperlocal beers, fully tailored to the flavor preferences of residents in Haarlem and Amsterdam. By combining advanced data analysis with the expertise of local specialists, a unique beer experience has been created—perfectly aligned with regional tastes. These beers are not only a technical masterpiece but also an homage to the cities where both companies have their roots.