Our circular production initiatives
Four focal points
Agricultural raw materials
For our agricultural raw materials (hops, barley and sugar), we choose sustainably certified products whenever possible.
All our packaging is 100% recyclable and we use as much recycled material as possible. Whenever possible, we decrease the amount of packaging or replace the materials used with more sustainable alternatives. This way, we use less raw material and produce fewer CO2 emissions during transportation.
All supermarket displays and beer mats are made of FSC-certified cardboard. Plastic cups for festivals consist mainly of recycled plastic.
We are investigating the materials used to make our buildings and machinery, in order to gain insights into making more sustainable choices.