Growing through local insight

Bavaria Smalt is our refreshing carbonated malt drink and offers a contemporary alternative to traditional soft drinks. With this brand, we respond to local tastes and preferences, staying curious about what consumers truly value.

We build strong, lasting relationships with local partners and communities, because we believe that real growth starts with local engagement. By being present, listening, and giving back to the communities around us, we grow Bavaria Smalt step by step into a brand that is locally rooted and widely embraced.

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Brand ambassadors

In 2025, we have been building a brand ambassador program across the Middle East and Africa. Brand ambassadors work alongside our partners, strengthening collaboration and keep us close to the consumer. By combining local knowledge with our global ambition, we elevate our presence and respond to shifting market trends.

Adapting to consumer habits

We shift our focus to 15cl, 25cl and 33cl cans and bottles to align with how consumers live today: on the go and increasingly conscious of portion size. These formats open up new consumption occasions and help us reach younger, value-conscious consumers.

Community impact in Kenya

Doing business means giving back to the communities we are part of. In Kenya, we support the Kenya Youth Hockey Development foundation, which gives underprivileged children the opportunity to play field hockey and provides them with a warm meal. We sponsor the team with Bavaria Smalt drinks after their matches.

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